A bespoke data analysis tool for Coldwell Banker called The Move Meter was created to help people compare cities across key data points such as Quality of Life, Weather Score, State Income Tax, and more. Designed to spark consideration around how a move could change someone’s life, the tool was promoted through a broadcast commercial called "Dream". I shaped the creative direction of the broadcast commercial, with a vision to bring its story to life through a dreamy, transportive visual experience. My role included guiding the look and feel of the footage, aligning the storytelling with the campaign’s aspirational tone, and ensuring the execution clearly connected the emotional promise of a new home with the data driven insight of the Move Meter platform.