LALICIOUS, a female-owned, LA-based bath and body brand was launching a brand new limited edition scent called Sugar & Spice and wanted us to design the pattern for the label and art direct the campaign.

The primary scent notes are warm cinnamon and a spiced clove which inspired us to explore a highly contrasting pattern. The scent itself is comforting and fall-inspired so we crafted a warm, swirling pattern that represents the balance of the two scents profiles.

The pattern for the label inspired the photoshoot and campaign materials where we explored the comforting dictomy of rich browns and buttery creams colors.