The client wanted the identity to feel mature but still fun and whimsical. I created a custom illustration that could be used as a design element on packaging in our four color palettes. The service aimed to pinpoint your taste after taking an online quiz examined by your personal sommelier. After multiple months, your selection would continue to get more hyper-curated to your preferences. White wine lovers would receive their box in the white color palette, while someone who ordered a box of reds for an upcoming dinner party would get the moodier packaging option to match their selection.