Pat Pat came to us needing a campaign for their new glow-in-the-dark line of kids clothing.

Drawing inspiration from vintage GAP commercials we decided to create a bespoke Go Glow song and dance to spark joy for children and their parents. The :30s commercial hit 1 million views in the first three days of airing online and currently has over 4.5M views on Youtube.

To fill out the campaign we shot another commercial a day later that showed the more technical features of the product called “Light Particle.” It showcased the imagination that the clothes ignite when kids wear the Go-Glow clothes in their otherwise ordinary day-to-day environment.