Electra Meccanica
Electra Meccanica, a Canadian electric vehicle company was launching their first single occupant vehicle - the Solo.
The brand needed fresh photography assets to populate their new website and lead their official launch. I lead creative direction for the three day still photography shoot and redesigned their new website in Figma.
As one of the only single-occupant vehicles on the market it was crucial we showcased the centered drivers seat in the cabin and unique body style in all of our assets. Additionally, finding organic ways to highlight that the Solo was an electric vehicle with a centered back charging port and single rear tire was essential.
I built the design for the Solo Configurator modules that took customers through their personal customization and financing options.
All pages and modules were optimized for mobile.
Site animations captured in this screen recording